Unconventional Extra-Income Machines

  The richest man in Africa, Alhaji Aliko Dangote was asked during an interview;   "What is your advice for young people Sir?"   His response: ‘’Start any business that puts 1naira into your account daily. A lay man would say, 1naira is too small, but a wise man would think of the possibility of … Continue reading Unconventional Extra-Income Machines

The Foundation Of Your Marketing Plan

Marketing starts from your customers and your prospective customers, they are the reason you are even doing the marketing. Without them you don’t have any business being in business. So before you start planning your marketing plan, you must first understand two things, actually three things about your customers. – Who they are - how … Continue reading The Foundation Of Your Marketing Plan

Introducing Your Good, Better And Best Customers

Let’s take a look at the 5 different category of consumers to better understand the lead conversion possibilities inherent in each. For the purpose of this post, I take customer and client to mean the same thing. The Prospective Customer: This person has not done business with you before but has been in contact with … Continue reading Introducing Your Good, Better And Best Customers

Secret Of Getting Results From Your Employees

  An important key to success for any small business, in fact any business for that matter is to ensure that all employees clearly understand the overall goals and objectives of the business.  However, to make this ‘big picture’ awareness effective, each employee must clearly understand their role in the business’s objectives and what results … Continue reading Secret Of Getting Results From Your Employees

3 Growth Strategies For Small Businesses That You Can Implement Immediately

Businesses don’t just die an immediate automatic death, no they don’t, they die gradually and silently and it is so because there is a time lag between your actions and in-actions that is causing a problem and when that problem becomes obvious, first to you and then to the public. But there are implementable strategies … Continue reading 3 Growth Strategies For Small Businesses That You Can Implement Immediately

What No One Tells You About Customer Communication

Your customer base (your current customers) is one of your target markets – in fact your most important target market, they are your bread and butter, they are the ones keeping you in business (A bird in hand is worth more than 10 even 15 in the bush).  They deserve all the attention your priority … Continue reading What No One Tells You About Customer Communication

If You Read One Thing About Your Customers This Year, Make It This One!!!

A customer: this is how Wikipedia defined her – ‘’a customer (sometimes known as client, buyer, purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration’’ Businessdictionary.com has this definition – ‘’A … Continue reading If You Read One Thing About Your Customers This Year, Make It This One!!!

Are You Missing Out On Profitable Leads?

This post is actually the follow-up on Lead Generation Part 1, which I promised to do, so we can technically call it Lead Generation Part 2. So before you read it, I suggest you first read Lead Generation Part 1. Somewhere along the line you will be looking for some connecting dots if you don’t. … Continue reading Are You Missing Out On Profitable Leads?

Winning Your Prospective Customers and Keeping Them for Life

  Some of your customers are business owners too or work for other businesses. All your customers, by original design have one head, two eyes, and two legs, can shake their heads and blink their eyes, have all the features of a human being. In other words they are all humans like you, with emotions … Continue reading Winning Your Prospective Customers and Keeping Them for Life