Lead Generation Part 1

One definition says that lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Other definitions exist too. But let’s leave all the English language syntax and semantic for now. Let me try to simplify this: In business terms, a ‘’Lead’’ means … Continue reading Lead Generation Part 1

Product and Service Differentiation

  Without DIFFERENTIATION marketing is futile, and I mean product/service differentiation... This simply means you have to make your product or service different from every other competing product or service around. You can differentiate in terms of benefits, price, quality, styling, service or even packaging, etc. Who has seen a violet coloured apple before? If there … Continue reading Product and Service Differentiation