What is the best marketing strategy? There are so many ways to market a business; in fact there is a book with over 460 ways to market a business. So clearly there is no shortage of ideas out there, the key is to find the best marketing strategies, for your own kind of business... But … Continue reading Strategic Alliance Marketing
One definition says that lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Other definitions exist too. But let’s leave all the English language syntax and semantic for now. Let me try to simplify this: In business terms, a ‘’Lead’’ means … Continue reading Lead Generation Part 1
Without DIFFERENTIATION marketing is futile, and I mean product/service differentiation... This simply means you have to make your product or service different from every other competing product or service around. You can differentiate in terms of benefits, price, quality, styling, service or even packaging, etc. Who has seen a violet coloured apple before? If there … Continue reading Product and Service Differentiation
Marketing has, just but only one single purpose - ‘’to attract and retain a customer’’. Any other is just mere elaboration. Simply put, all the things a business does to bring in a customer and the customer keeps coming back, is marketing. When does marketing start? - Right from the beginning, right from when the … Continue reading What Actually is Marketing?